Start your Fitness & Gyms assessment
27 questions, about 15 minutes. Your score is free.
Retention is the number that decides a gym, and it is the one AI in this sector is genuinely built for. Keepme scores members on churn risk from attendance and engagement, Mindbody and Glofox automate the communication around it, and EGYM and Volt personalise programming on the floor.
Churn prediction depends on attendance data that reflects reality. Where members are checked in inconsistently, or classes are marked off after the fact, the model sees a lapsed member who is in three times a week and misses the one who quietly stopped coming.
Culture & Skills carries more weight here than in most consumer businesses, and it is the honest constraint: retention work is done by staff having a conversation. A tool that flags a member at risk creates value only if someone is briefed and expected to act on the flag. Where nobody is, the reports accumulate unread.
This assessment asks what is true of your processes, your member data and your team, then names which tools that supports today.
Most questions ask which of four specific things are true of your operation — a document that exists, a check that is recorded, a person who owns something. They are matters of fact rather than opinion, and they are written for your industry rather than adapted from a generic template. Four of them, one from each dimension:
You tick what is true. Nothing asks you to rate how good you are, and three of the four dimensions carry no self-rating at all — which is why the score is hard to talk your way past.
Every industry is scored against its own targets. Governance & Agility carries the most weight here, so a gap there costs more than the same gap would elsewhere.
Your report says which of these to buy now, which to wait on, and which are held back by something you have not fixed yet — and which of the ones you already pay for are not yet at full value.
Start your Fitness & Gyms assessment
27 questions, about 15 minutes. Your score is free. The full report is $159, one-time. We take no commission from any tool we name.
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