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27 questions, about 15 minutes. Your score is free.
Generative tools changed creative production faster than any other industry in this assessment, and the studios doing well with them are not the ones with the most licences.
Runway, Firefly, Descript and ElevenLabs remove execution time. What they do not remove is the judgement about what should exist, and that is where the difference between studios now sits. Culture & Skills carries the highest weight here, at 35%, because in a studio the scarce resource has become taste and direction rather than production hours.
There are two practical dependencies. The first is review: generation at volume overwhelms an approval process built for three options rather than thirty. The second is rights. Client work made with generative tools raises questions about training data and ownership that a studio needs an answer to before a client asks, not after.
This assessment asks what is true of your team's capability, your review process and your production workflow, and then tells you which creative AI tools your current footing supports — and what to settle first.
Most questions ask which of four specific things are true of your operation — a document that exists, a check that is recorded, a person who owns something. They are matters of fact rather than opinion, and they are written for your industry rather than adapted from a generic template. Four of them, one from each dimension:
You tick what is true. Nothing asks you to rate how good you are, and three of the four dimensions carry no self-rating at all — which is why the score is hard to talk your way past.
Every industry is scored against its own targets. Culture & Skills carries the most weight here, so a gap there costs more than the same gap would elsewhere.
Your report says which of these to buy now, which to wait on, and which are held back by something you have not fixed yet — and which of the ones you already pay for are not yet at full value.
Start your Creative & Design assessment
27 questions, about 15 minutes. Your score is free. The full report is $159, one-time. We take no commission from any tool we name.
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